EVENT

FALKEN to Have a Display Booth at REIFEN 2016

May 13, 2016

As a member of the Sumitomo Rubber Group, Falken Tyre Europe GmbH is pleased to announce that we will have a display booth highlighting our FALKEN brand at the upcoming REIFEN 2016, which will be held in Essen, Germany from Tuesday, May 24th through Friday, May 27th.

Held every other year, REIFEN is one of the world’s largest global tire trade shows, drawing visitors from over 130 countries. Based on the theme of “On the Pulse of Tire Technology,” this year’s FALKEN Booth will feature displays of our latest lineup of new, high-performance tires for passenger cars, SUVs, commercial vehicles and so on, as well as our advanced concept tires—including our environmentally friendly tire which achieves a significant reduction in rolling resistance, as well as a new tire featuring our proprietary “Silent Core” (specialized noise-absorbing sponge) technology. In addition, we will further promote FALKEN’s image as a global, high-performance brand by introducing some of our cutting-edge technologies for the development and manufacture of new high-performance tires: “ADVANCED 4D NANO DESIGN,” which combines advanced analysis and simulation technologies to precisely recreate rubber at the molecular level in order to unlock the potential for enormous improvements in overall tire performance; and “NEO-T01,” our next-generation tire-production system developed in the pursuit of “ultra-high precision” tire manufacturing.